I'd say a bit of both (if that's not cheating). I very seldom put my camera down as I'm constantly looking for photo opportunities to present themselves, but these are usually candid moments as oppose to me directing people or encouraging specific poses. However, I'm always delighted to have a little natter with my couple and their guests, especially when there's a lull in proceeding or when people are having their sit-down meal as I generally don't photograph people while they're eating!

Hi I’m Gino I have the immense privilege of photographing some of the most important days in people’s lives, and nothing gives me a greater endorphin rush than looking on my camera screen at a picture I've just taken and thinking to myself, “wow, they are really going to love that one!”. My style is fun, relaxed and calm. Of course, I’ll ensure all the key moments from your special day are recorded, such as the first kiss, rings, group and couple photos, cake cutting, first dance and so on, but I’m definitely not going to try and turn your wedding into a photoshoot. This means that rather than dragging you away from your guests for hours at a time, or try and fabricate phoney poses and grins, I’ll spend most of the time simply mingling amongst you and your favourite people photographing all the genuine moments of joy as they unfold. Over the years I’ve found what really resonates with my couples are the spontaneous snapshots in time that were recorded without my presence being noticed. Real smiles, real hugs and, in some cases real tears (of joy) are what memories are made of and this is what I endlessly strive to capture in my wedding photography. I won’t keep you waiting months for your pictures either, but promise to have them fully edited within 6 weeks (usually much sooner) and available to you in a special online gallery from where you can view, share, download and order gorgeous prints. As a final bonus, you will receive your entire gallery in both colour and black & white, because some photos just look better in B&W don’t they! Please go ahead and browse some of my work and if my style and approach strikes a chord with you, feel free to reach out or schedule a super-friendly call where we can discuss the amazing day you have planned. If your wedding is within a two hour drive from London, I’d really love to hear from you. Gino

This might not mean much to people who don't follow photography, but the Canadian husband and wife documentary wedding photographers, Erika and Lanny Mann, have a style all their own which really sets them apart from the crowd. I also greatly admire our homegrown Kevin Mullins and Alan Law.

Honestly, I think the best thing couples can do is simply relax, enjoy their day and take it all in. We'll already have created a schedule and group shot list together, so really my advice is to just have fun, be present and leave me to ensure it's all documented in a way that allows you to relive it all over again in the years to come.

This may sound a little bit weird, but for the most part I just want to be ignored. Generally speaking, people aren't used to being photographed and during the first 10 minutes or so can understandably feel a little self-conscious in my presence. But once they realise I'm a smiley, friendly chap who just happens to be taking pictures, invariably they get used to having me around and start acting completely naturally again - which is precisely what I want.

I'm really fortunate to have photographed many amazing venues, but one I'd love to add to my resumé would be Ashridge House. I actually did a management course there way back in my corporate life, and even then I thought to myself, this would make a stunning backdrop to someone's wedding.

Of course, there are singular events during the course of most weddings that need to be captured, such as a first kiss or first dance, but I view these as specific timestamps within a broader day that's filled to the brim with emotion and subtlety. So for me, the aim is to look where the action is, get in close and record all the moments in between exactly as they unfold. I estimate the bride and groom experience maybe 20% of their actual wedding as there simply aren't enough hours in the day for them to fully engage with everyone and everything that's happening. I consider my role is to fully document the day and ensure they get to see and enjoy the remaining 80%.

I never forget it's your wedding and it goes your way. In fact, the more individual you are the better as that ensures my amazing job is never dull. My task is not to control or contrive photo opportunities but to authentically document your amazing day and ensure I do it in a way that makes people assume we'd been friends for years.

It would have to be my very first one, for no other reason than it set me on the path I'm on now and proved I can actually make a living out of doing something I truly love.

116 Pall Mall, Brent Civic Centre, Broxbourne Golf Complex, Cantley House, Chelsea Old Town Hall, Chigwell Marquees, Chelsea Registry Office, Clock Barn, Coltsfoot, Dulwich College, Fitzrovia Chapel, Forty Hall, Gaynes Park, Glenmore House, Grovefield House, Guildford Manor, Hackney Town Hall, Herons Farm, High House, Hillingdon Register Office, Holmewood Hall, Islington Town Hall, Longstowe Hall, Lensbury, Marylebone Town Hall, Mayfair Library, Monks Barn, Notley Abbey, Notley Tythe Barn, Old Bridge Hotel, Orleans House Gallery, Pembroke Lodge, Putney Rowing Club, Ravenswood, Shoreditch Town Hall, Syon Park, The Royal Automobile Club, Thames Rowing Club, Whittlebury Park, William Cecil Hotel, York House.

There are plenty of technically gifted photographers out there, but I'd like to think my strong desire to not simply be 'another vendor' sets me apart from the crowd. I really do strive to make a positive contribution to your day rather than just be the bloke with the fancy camera, and my couples frequently say they appreciate my calm, relaxed approach which puts them at ease and allows them to fully immerse themselves in the vibe and atmosphere of their special day.