Wedding Underwear with Heart by Independent London Brand - Phaein

You know when you come across a brand and you just connect with it? This happened to me when I was introduced to Phaein and I really resonated with not only their positive ethos but of course their beautiful underwear collection. You see I think it’s important to champion brands that support the right ethics, that have heart and soul, that are authentic. Phaein really cares and it shines through.

I’m going to get a little personal with you today, I mean if I can’t do this when talking about undies then when can I? Many of you will have been through a lot this past 16 months, what with the pandemic, wedding postponements and perhaps even wedding cancellations. My heart really does go out to you and I have a sense of what you may be feeling.

Wedding Wellbeing

You may have heard me talk about this before, but if you haven’t, back in 2010 when G and I were planning our first wedding, I was suffering from panic attacks. Sadly just 6 weeks before our wedding date, we had to make the heartbreaking decision to cancel our day. I just wasn’t well enough and we felt we deserved to enjoy this once-in-a-lifetime experience. It was not easy and it was stressful. So I feel like I can imagine a sense of what many of you may be feeling, thinking or doing right now if you have cancelled or postponed your wedding. Or are perhaps feeling drained from all the changes we’ve been experiencing.

First and foremost, let me reassure you. You are not alone in this. Together as a community, the UK wedding industry and couples globally are experiencing the same turmoil.

Secondly, this will pass. One of my key mottos in life, when I am struggling with something, is, this will pass. What am I trying to say? You will move forward, you will be married and you will feel fantastic.

Talking of feeling fantastic, do you think you deserve to feel utterly amazing, body confident and empowered on your wedding day? Because I certainly do.

Especially if you are also nervous about venturing back to the ‘new’ normal. I have been feeling some anxiety about returning to life and seeing loved ones, but I am so excited too. It almost feels surreal, doesn’t it? This is a great time to work on your well-being pre-wedding. Treat yourself with kindness and patience and do the things that make you feel amazing.

Beautiful Wedding Underwear

You have your dream wedding day outfit, you have been pampered, your wedding is set and ready before you. But what about your bridal underwear, have you considered it yet? I don’t know about you, but when it comes to undies, comfort is paramount. There is no way on your wedding you want to feel uncomfortable, restricted and quite frankly, unable to boogie on the dancefloor. Right?

Secondly, the underwear fit is everything. If your bra and knickers fit just so, your true shape will shine and you will feel fantastic. I really love that Phaein has such a broad range of sizing, I often find it hard to find my bra size, but they had it covered. Their sizing ranges from XS-XL in knickers and A-H/28-36in bras which is just brilliant for so many body shapes.

Finally, you want something beautiful and special. It’s an incredibly important moment to marry your best friend. And so you want to be putting on something luxurious, soft and sexy on your wedding day. And for that wedding night.

This is where Phaein’s underwear collection comes into its own. Trust me when I say the fit and feel is just beautiful, I felt fantastic when I wore this set. I am not the most body-confident woman, I’ve had two children and have lumps, bumps, jiggly bits, stretch marks and the hallmarks of pregnancy and breastfeeding! But this gorgeous wedding underwear set was smooth and pinch-free with no digging in. It made me feel uplifted and I felt myself stand a little taller in the mirror (for a change!).

When you feel great, you embody confidence, sass and feel ready to start your day. Yes, no one will be seeing your wedding day lingerie, but you will know, you will feel and that’s the most important thing of all. You are the top priority and self-love is so important to be mindful of especially on your wedding day. That all starts within you and your wedding lingerie is a great place to begin.

Who Are Phaein?

I’ve touched already on Phaein’s ethics and I really want to shout about this small, independent London brand, who by the way, also make their underwear here in the UK. Phaein champions diversity. As you will see on their website they use models of varying shapes and sizes, ages and ethnicities and they do not airbrush their final photos. The resulting imagery is real, authentic and true, which also enables their wearers to feel confident within themselves, seeing lingerie on real women.

They believe that “underwear should feel like a second skin” and that’s an ethos I am all for. And last but certainly not least, they care about the planet too. Sustainability is a core focus for them not only with their underwear production but even down to their packaging and business cards.

What a breath of fresh air!

So if you are looking for wedding underwear with heart, that makes you feel fabulously confident, you know where to turn.

You can check out Phaein’s collections here and I will defy you not to want to order it all.