By David
Whatever your wedding budget, you’ll need to make trade-offs. After all, there’s only one pot of money, and it needs to cover everything: the venue, flowers, catering, cake, invitations, decorations, gifts, and, of course, the outfits.
You’ve had three quotes for wedding photography: £800, £1,400, and £2,200. Why are they so different? It’s the question we hear most from couples: how much should I pay, and which of these quotes is fair?
Here’s the short answer. As recently as our 2023 Survey, photographers reported an average full-day price of £1,965. However, in our 2026 booking data, couples paid a typical £995. That £970 difference isn’t an error. The two figures measure different things, and we’ll talk you through why below.
We use two sources on this page, and we label every figure so you always know which is which (we never mix the two).
Booking data: couples typically pay about £995 for a full-day wedding photographer, £650 for half a day, and £355 for a ceremony-only booking. Across all packages, the median is £700.
We use the median as the typical price. It’s the middle price when we line up every booking from cheapest to dearest, so a few luxury bookings can’t drag it upwards. We show the mean alongside for the full picture, and the “middle 50%” column shows the range most couples actually pay.
Don’t panic if a quote lands above this: prices vary more than you’d think, and we explain why later on.
Booking data: Wedissimo confirmed bookings, 12 months to 11 September 2026.
| Package | Bookings | Median | Mean | Middle 50% | Typical coverage |
|---|---|---|---|---|---|
| Full day | 518 | £995 | £1,157 | £800 to £1,395 | 10 hours, 500 images |
| Half day | 336 | £650 | £703 | £500 to £800 | 5 hours, 300 images |
| Ceremony only | 330 | £355 | £395 | £299 to £450 | 2 hours, 150 images |
| All packages | 1,270 | £700 | £801 | £450 to £995 |
As digital cameras become better and cheaper, the industry is becoming more competitive. Many new photographers are on the scene, offering cheaper packages to build their portfolios. If you’re a cost-conscious couple, that can seem very appealing.
About one in five full-day packages costs £750 or less, and one in seven costs more than £1,500.
Booking data: 1,081 full-day bookings, September 2023 to September 2026.
| Full-day price paid | Share of bookings |
|---|---|
| £750 or less | 20% |
| £751 to £1,000 | 34% |
| £1,001 to £1,250 | 16% |
| £1,251 to £1,500 | 15% |
| £1,501 to £2,000 | 10% |
| Over £2,000 | 4% |

Advertised prices run higher than booked prices. The median advertised full-day package on Wedissimo is £1,495 (324 live packages), while our booking data shows couples paid a median price of £995 for a full-day package.
If you’re keeping a close eye on costs, you can browse our affordable wedding photographers.
Wedissimo booking data (£995), a Bridebook survey of couples (£1,484), and the photographer survey (£1,965) each give a different “typical” price, and all three are correct. Google it, and you’ll get three confident answers that don’t match because each answers a different question. Here’s what each one covers:
| Figure | Who measured it | What it measures | Latest |
|---|---|---|---|
| £995 | Wedissimo booking data | Median price couples paid for a full-day package at booking, including extras booked with it | 12 months to Sep 2026 |
| £1,484 | Bridebook survey of couples | Average total spend couples recall on photography, often including albums and prints bought later | 2026 report |
| £1,965 | UK Wedding Photography Industry Survey (photographers) | Average full-day price reported by full-time professional photographers | 2023 edition |
So, why the gaps?
Our mean full-day price (£1,157) sits above the typical £995 but below the other two figures, because premium bookings pull it up. If someone tells you the average is £1,965, they aren’t wrong. They’re just answering a different question.
For checking your own quote, a better yardstick is the middle half of full-day bookings: £800 to £1,395.
Survey: the average full-day price photographers reported rose 36% in seven years, from £1,450 in 2016 to £1,965 in 2023.
Booking data tells a calmer story: the median price couples pay stays between £995 and £1,025 across 2024 to 2026. The mean rises from £1,125 to £1,157.
Why does one figure climb while the other stays put? The survey measures list prices, whereas the booking data shows what couples actually pay.
We can’t prove why, but the most likely explanations are that newer photographers offering lower prices are winning a bigger share of bookings, and that the list prices established professionals report don’t always match what couples pay at booking.
If your quotes feel higher than the headlines suggest, that’s the list-price gap at work.
The clearest rise in our bookings is half-day coverage, where the median goes from £600 to £650 in a year (8%).
Photographers, this bit’s for you: compare the two.
Survey 2023 list prices averaged £1,965. In booking data, the middle half of full-day bookings cost £800 to £1,395. Pricing above that range can absolutely work when you sell on style, specialism, and reputation.
| Year | Survey: average full-day price | Booking data: full-day median / mean |
|---|---|---|
| 2016 | £1,450 | n/a |
| 2017 | £1,480 | n/a |
| 2018 | £1,560 | n/a |
| 2019 | £1,590 | n/a |
| 2020 to 2021 | No survey | n/a |
| 2022 | £1,820 | n/a |
| 2023 | £1,965 | n/a |
| 2024 (1 Jan to 11 Sep) | n/a | £1,025 / £1,125 |
| 2025 (1 Jan to 11 Sep) | n/a | £1,000 / £1,115 |
| 2026 (1 Jan to 11 Sep) | n/a | £995 / £1,157 |
Sources. Survey: UK Wedding Photography Industry Survey, 300+ full-time photographers per edition to 2022, 100+ in 2023. Booking data: Wedissimo confirmed and completed bookings, like-for-like windows.

Booking data: the South West has the highest typical full-day price at £1,300. London follows at £1,146, and Scotland at £1,100. Most other regions sit close to £1,000 (£995 to £1,098).
Booking data: full-day bookings, September 2023 to September 2026. We only publish data on regions with 30 or more bookings.
| Region | Median | Mean | Bookings |
|---|---|---|---|
| South West | £1,300 | £1,239 | 62 |
| London | £1,146 | £1,202 | 137 |
| Scotland | £1,100 | £1,067 | 81 |
| South East | £1,098 | £1,184 | 224 |
| East of England | £999 | £1,163 | 161 |
| East Midlands | £999 | £1,120 | 82 |
| Yorkshire and the Humber | £995 | £1,030 | 84 |
| North West | £995 | £988 | 85 |
| West Midlands | £995 | £1,050 | 88 |
| Wales | Below threshold | n/a | Fewer than 30 |
| North East | Below threshold | n/a | Fewer than 30 |
| UK | £999 | £1,135 | 1,081 |

Survey 2018 to 2019: the South West also had the highest starting price for a full day (£1,700). The North East had the lowest (£1,100). The South West leads both datasets. Browse photographers by area:
Devon,
Cornwall,
Somerset,
London,
Scotland,
Kent,
Surrey,
Essex,
Cambridgeshire,
Yorkshire,
Nottingham,
Manchester,
West Midlands, Wales.
Booking data: a full-day wedding photographer in London typically costs £1,146 (mean £1,202). Half-day is £650 and ceremony-only £350. These figures come from 526 London bookings.
To see current prices and availability, compare London wedding photographer prices.
Booking data: 13 UK cities have 30 or more bookings, enough for us to publish. The clearest difference between them is how far ahead you plan.
Getting married in Nottingham? Start looking early: couples there book around 270 days out, while couples in Cambridge and Edinburgh book about four months ahead.
Booking data: confirmed and completed bookings, September 2023 to 11 September 2026. Each city includes its surrounding postcode area (shown in brackets).
| City | Bookings | Median paid (all packages) | Full-day share | Median lead time |
|---|---|---|---|---|
| Sheffield (S) | 53 | £700 | 45% | 193 days |
| Glasgow (G) | 51 | £595 | 35% | 231 days |
| Chelmsford and mid Essex (CM) | 50 | £840 | 70% | 211 days |
| Edinburgh (EH) | 49 | £595 | 47% | 120 days |
| Reading (RG) | 40 | £925 | 55% | 246 days |
| Nottingham (NG) | 38 | £878 | 68% | 270 days |
| Oxford (OX) | 37 | £700 | 49% | 164 days |
| Brighton (BN) | 37 | £750 | 38% | 136 days |
| Cambridge (CB) | 36 | £875 | 53% | 101 days |
| Leeds (LS) | 35 | £795 | 51% | 196 days |
| Coventry (CV) | 35 | £750 | 57% | 240 days |
| Derby (DE) | 34 | £725 | 50% | 220 days |
| Birmingham (B) | 32 | £699 | 41% | 139 days |
Medians cover all package types, so cities with more full-day bookings (Nottingham, Chelmsford) sit higher. No city yet has 30 full-day bookings, so we do not publish full-day prices by city; use the regional table above. Manchester, York, Newcastle, Liverpool and Bristol have fewer than 30 bookings.
Booking data: a January or February full day costs a median £900, which is 18% less than the £1,098 for July to September. Monday to Thursday weddings average 9% below Saturdays, and winter beats midweek.
Sunday goes the other way, averaging 4% above Saturday. A Friday or Tuesday can feel every bit as special, but many photographers use weekdays for editing, so not all offer a midweek discount. It’s always worth asking, though.
Two points to keep in mind:
Booking data: day of the week, September 2023 to 11 September 2026. Prices are for full-day packages.
| Wedding day | Share of weddings | Full-day bookings | Median | Mean | Mean vs Saturday |
|---|---|---|---|---|---|
| Monday to Thursday | 23% | 233 | £995 | £1,062 | 9% less |
| Friday | 16% | 161 | £995 | £1,083 | 7% less |
| Saturday | 52% | 582 | £1,000 | £1,165 | Baseline |
| Sunday | 8% | 105 | £1,150 | £1,210 | 4% more |
Thursday is the most popular weekday (9% of weddings), then Monday (6%), Wednesday (5%) and Tuesday (4%). Half-day packages cost a median £582 Monday to Thursday against £640 on a Saturday; ceremony-only £350 against £400.
Booking data: wedding month, September 2023 to 11 September 2026. Prices are for full-day packages.
| Wedding month | Share of weddings | Full-day bookings | Median | Mean |
|---|---|---|---|---|
| January and February | 4% | 39 | £900 | £976 |
| March and April | 12% | 110 | £968 | £1,032 |
| May and June | 23% | 242 | £999 | £1,134 |
| July to September | 45% | 502 | £1,098 | £1,177 |
| October | 8% | 103 | £999 | £1,150 |
| November and December | 8% | 81 | £995 | £1,102 |
August is the single busiest month, with 19% of the weddings we photograph; January is the quietest at under 2%.
Booking data: couples book a full-day photographer a median 246 days (about eight months) before the wedding. Only 9% book 18 months or more ahead. 14% book within three months. Bookings peak in February, at 12% of the year’s bookings.
Is eight months too late? For most weddings, no: it’s what the typical couple does. The exception is a favourite photographer on a peak-season Saturday, where you’ll want to book as soon as you have a date and venue.
Survey 2023: photographers received an average of 109 enquiries a year, up from 106 in 2018. Popular summer dates go quickly, so you should book a photographer as soon as you have confirmed a date and venue.
Booking data: how far ahead couples booked, September 2023 to 11 September 2026.
| Time before the wedding | All packages | Full day |
|---|---|---|
| Under 1 month | 13% | 3% |
| 1 to 3 months | 19% | 12% |
| 3 to 6 months | 23% | 21% |
| 6 to 12 months | 28% | 36% |
| 12 to 18 months | 13% | 20% |
| 18 to 24 months | 4% | 6% |
| Over 24 months | 2% | 3% |
Median lead time: full day 246 days, half day 137 days, ceremony only 79 days, all packages 158 days. For a peak-season Saturday full day, the median is 230 days.

Our advice? Book your photographer as soon as you have a date and venue, tick it off your to-do list, and enjoy not worrying about it.
Booking data: 99% of full-day packages include the ceremony through to the first dance, and 91% cover the party.
What else do packages usually include?
Survey 2023: photographers reported 10 hours of coverage, about 800 photos delivered, and an average finish time of 9 pm. This is the same amount of coverage noted in our booking data.
The photo count, though, is higher than the 500 images in a typical booked package, so remember to check exactly what your quote promises.
Package data: listed extras range from a median £123 for an additional hour to £500 for a video add-on. Booking data: 19% of full-day bookings include an extra, with a median extra spend of £315. Extras add up quickly, so it helps to know the going rate before you say yes.
You don’t have to say yes to everything. Four in five full-day bookings include no extras at booking.
Package data: median price of each extra listed across 738 live Wedissimo photography packages, September 2026.
| Extra | Median price |
|---|---|
| Additional hour | £123 |
| Engagement shoot | £250 |
| Drone | £250 |
| Second photographer | £300 |
| Album | £350 |
| Video add-on | £500 |
How does that compare with what couples bought in the survey? Here are the two datasets side by side:
| Add-on | Survey: share of couples (year) | Wedissimo: full-day packages offering it |
|---|---|---|
| Second photographer | 32% (2018), 34% (2019), 27% (2022), 31% (2023) | 44% |
| Engagement shoot | 35% (2017), 34% (2018), 33% (2019), 22% (2022), 25% (2023) | 17% |
| Printed album | 33% (2017), 35% (2018), 34% (2019), 44% (2022); 2023 figure withheld pending verification | 30%. Median album extra £350, against a survey 2022 average album cost of £450 |
| Any extras | Not asked | 19% of full-day bookings include an extra (booking data); 7% in 2024, 16% in 2026 |
What does it tell us? Survey: engagement shoots fell by a third between 2019 and 2022 and stayed low. Booking data: couples add extras at booking more than twice as often as two years ago. Couples appear to choose add-ons deliberately, not by default.
Booking data: a typical full day (£995) with a second photographer (£300), an engagement shoot (£250) and an album (£350) comes to about £1,895 at median prices. That’s an illustrative sum of medians, not a package price, but it shows how quickly a quote grows.
The three coverage levels, at typical prices:
Here’s how to read the quote in front of you:
Only 19% of full-day bookings include an extra at booking, so a quote with several already built in will sit above the typical £995.
Survey 2022 to 2023: a wedding meant roughly 31 hours of work for the photographer. 10 hours went on shooting and 14 on editing. Culling, business admin, and album design took two hours each, and one hour went on talking to the couple. Only about one hour in three went on taking photographs.
Most of the work happens after the camera goes back in the bag. That’s the honest answer to why one day of photography costs four figures, and it’s the question photographers most often ask each other about editing.
| Survey measure | 2018 | 2019 | 2022 | 2023 |
|---|---|---|---|---|
| Weddings shot per year | 29 | 28 | 30 | 31 |
| Hours editing per wedding | 14 | 14 | 14 | 14 |
| Enquiries per year | 106 | 110 | 115 | 109 |
| Marketing spend per year | £1,274 | £1,253 | £1,318 | £1,318 |
| Photographers showing prices online | 56% | 59% | 65% | 68% |
Survey: UK Wedding Photography Industry Survey.

Survey: organic Instagram overtook Facebook as the top booking source in 2018. In 2023, it was the top source for 82% of photographers.
If you found your photographer on Instagram, you did what most photographers hope you’ll do.
| Booking source | 2018 | 2019 | 2022 | 2023 |
|---|---|---|---|---|
| Instagram (organic) | 45% | 45% | 65% | 82% |
| Facebook (organic) | 39% | 39% | 11% | 11% |
| Facebook (paid) | 10% | 10% | 4% | 4% |

Survey: the share of weddings with an unplugged ceremony rose from 13% in 2018 to 19% in 2019, 29% in 2022, and 33% in 2023. In 2018 and 2019, 53% of photographers said they preferred couples to go unplugged. A phone-free ceremony lets your photographer capture the moment while your guests enjoy it.
Outdoor ceremonies reached 37% in 2023. Documentary was the most popular style, at 53% (2019 and 2022). Curious what an unplugged wedding looks like? See our 23 photos.
Booking data: ceremony-only packages grow while half-day coverage shrinks. More couples book a year ahead.
Booking data: like-for-like windows, 1 January to 11 September
| Measure | 2024 | 2025 | 2026 |
|---|---|---|---|
| Ceremony-only share | 20% | 19% | 26% |
| Full-day share | 35% | 45% | 41% |
| Half-day share | 37% | 27% | 26% |
| Bookings with extras | 7% | 15% | 16% |
| Booking for the following year | 26% | 32% | 33% |
| Saturday weddings | 52% | 53% | 51% |

Booking data: a typical full-day photographer costs about 5% of an average UK wedding budget. Premium or two-photographer coverage costs 7% to 10%. We base this on our £995 median and Hitched’s £21,990 average wedding cost.
You often hear “spend 10-15% of your budget on photography.” That’s a US rule of thumb, and our data shows UK couples spend well under it. If photography is in your top three priorities, it is reasonable to stretch. The cake gets eaten, and the flowers fade, but the wedding photos will last a lifetime. Set your budget before you fall in love with a portfolio, so you know what you can say yes to.
Booking data: earlier figures are the means published on this page in January 2026 (over 1,100 bookings in 12 months). “Now” covers the 12 months to 11 September 2026; the London row covers September 2023 to September 2026.
| Package | Earlier mean | Mean now | Median now |
|---|---|---|---|
| Full day | £1,112 | £1,157 | £995 |
| Half day | £642 | £703 | £650 |
| Ceremony only | £393 | £395 | £355 |
| London full day | £1,205 | £1,202 | £1,146 |
Six things move the price most: experience, coverage time, a second photographer, location, season, and specialism.
None of these is a trick. Each one is time, skill, or travel someone puts into your day.
Choose style first and price second. You’ll be with this person for most of your wedding day, so book someone you enjoy spending time with and feel comfortable around.
We know this feels like a big decision, and it is. A basic package from a photographer you love beats a big album from one whose style is not yours.
How do you check if a photographer is right for you?
How do you compare quotes like for like? Check these:
How does Wedissimo help?
There’s no cost to you, and prices are no higher than booking direct. We typically require a 10% deposit to secure your date which is usually refundable for 30 days. Find your wedding photographer.
Booking data. We analyse 2,575 confirmed and completed wedding photography bookings from September 2023 to 11 September 2026. They come from 2,527 couples and 170 photographers.
Survey data. Your Perfect Wedding Photographer, now part of Wedissimo, ran the UK Wedding Photography Industry Survey each year from 2016. Each edition asked full-time professional UK wedding photographers about the previous 12 months. More than 300 took part in each edition to 2022, and more than 100 in 2023. There was no survey in 2020 or 2021. We reproduce figures from the published editions with their year, and leave out any figure we cannot verify. Survey figures are self-reported list prices, not transaction prices.
The 2026 survey is now open. If you are a full-time UK wedding photographer, take part and see how you compare. We will publish results here in January 2027. Take the 2026 survey
Cite this data: “Wedissimo Wedding Photography Price Report, October 2026” and “UK Wedding Photography Industry Survey (Your Perfect Wedding Photographer / Wedissimo), 2016 to 2023 editions”. https://wedissimo.com/blog/real-cost-wedding-photography/
Booking data: couples typically pay £995 for a full-day wedding photographer, £650 for half a day, and £355 for ceremony only. Most full-day bookings fall between £800 and £1,395, so a quote in that range is normal. Prices vary by region, season and photographer experience, so treat that range as a guide, not a rule.
Booking data: the median full-day price is £995, and the mean is £1,157. Survey 2023: photographers reported an average of £1,965, while Bridebook’s couples reported £1,484. Each figure measures something different: the price paid at booking, the price listed by established professionals, and the total spend couples recall, which often includes albums and prints.
Booking data: a full-day London photographer typically costs £1,146, with half a day at £650 and ceremony only at £350. These figures come from 526 London bookings. London is the capital of the small ceremony, with ceremony-only packages making up 41% of London photography bookings in 2026, and couples there book late, a median of 76 days ahead.
Booking data: Monday to Thursday weddings average about 9% less than Saturdays, while Sundays average 4% more. Not every photographer discounts weekdays, because many use them for editing, but it’s still worth asking. Winter saves more than midweek: a January or February full day costs a median £900, which is 18% less than the same package between July and September.
Booking data: January and February are the cheapest months for a wedding photographer. A full-day booking costs a median £900, 18% less than the £1,098 for July to September. This rests on 39 winter bookings and is a UK-wide figure, so treat it as guidance, not a rule. Peak season runs from May to October, when late discounts are rare.
Booking data: couples book a full-day photographer a median of 246 days (about eight months) ahead, and only 9% book 18 months or more in advance. For a popular photographer on a peak-season Saturday, book as soon as you have a date and venue. Survey 2023: photographers received an average of 109 enquiries a year, so popular summer dates get booked up quickly.
Booking data: a typical full-day package gives you 10 hours and 500 images, from the ceremony to the first dance. Half-day is 5 hours and 300 images, and ceremony-only is 2 hours and 150 images.
Survey 2023: photographers reported 10 hours of coverage, about 800 photos delivered and a 9 pm finish, so check what your quote promises.
Booking data: a typical full day costs about 5% of an average UK wedding budget, based on our £995 median and Hitched’s £21,990 average wedding cost. Premium or two-photographer coverage costs 7% to 10%. The US rule of thumb of 10% to 15% is higher than what most UK couples spend.
Survey 2023: photographers spent 14 hours editing each wedding, within about 31 hours of total work. Only about one hour in three went on taking photographs. Editing time rose from 12 hours in 2017 and stayed at 14 hours through 2023, despite the rising popularity of AI culling tools.
Survey: the average full-day price photographers reported rose 36%, from £1,450 in 2016 to £1,965 in 2023.
Booking data: the median price couples pay has stayed near £1,000 from 2024 to 2026. What couples pay has barely moved in the three years we have booking data for.
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