Wedding Hair, Makeup & Beauty in London
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Almost 80% of brides in London book an artist who can do both hair & makeup as a combined package rather than as separate packages from different artists. Expect to pay between £350 and £650 for this type of package, although prices on wedissimo start from £150. Most artists will offer discounted rates for Mother of the Bride, and bridal party, which you can typically book as extras. It is worth booking a 'preview' as well which we would encourage you to do at least three months before your wedding. On wedissimo, most London couples book hair and makeup 2 to 4 months before the wedding.
Around 1 in 10 brides on wedissimo wishes to do their own makeup but is looking for a professional hairdresser for the day. Expect to pay around £300-400, with a median price paid in London on wedissimo of £337. Experienced professionals should be adept at working with a range of hair types, veil fitting and accessories and will offer a full range of styles including elegant updos, Hollywood waves, romantic styles, textured looks and modern bridal hairstyles. Allow one to two hours (or more) prep time on the day, and a preview is recommended.
Makeup only packages are typically cheaper than hair & makeup bridal packages in London, with an average price of £277 paid in London on wedissimo. London suppliers often specialise in a range of looks, including natural bridal makeup, soft glam, traditional bridal styles and editorial-inspired looks. It's sensible to work with an artist who is used to working with clients with your skin tone. Be sure to discuss allergies, acne and product preferences well in advance. Experienced artists should consider factors such as skin type, photography lighting, wedding venue, weather conditions and how long the makeup needs to last throughout the day, and it is useful to share this well in advance of your wedding.
There are a lot of factors that go into budgeting appropriately for a bridal hair & makeup artist in London. Expect to pay more for experience or specific treatments, accessories or specific products. Travel (and accommodation) can be a substantial part of the cost, particularly as stylists will typically arrive very early in your day, so be prepared to pay more for someone who is travelling further. Within London most artists will only travel 20 - 30 miles to try and keep fees competitive.
In London £500 is a sweet-spot for a bridal hair & makeup artist. Half of London brides pay between £350 and £650 with a median price paid in London of £460 for a combined hair & makeup package. As ever, you will find more available within your budget if you book well in advance, especially if your wedding takes place on a Saturday in April, August or September, which are the most popular months in London.
There are a range of budget-friendly options for hair & makeup in London under £250. It's worth thinking about the trade-offs here, as the easiest way to save money is to seek an artist with less wedding experience. But this is your wedding. Instead, contemplate a more experienced artist who is local to London. The average makeup only booking in London is £277, so there are lots of options on a tighter budget, with our top suggestions below.
We would always recommend booking a hair & makeup artist 12 to 18 months out. That said, brides on wedissimo leave this surprisingly late. Booking times for London Hair & Makeup artists cluster tightly: 40% of couples booked 1 to 3 months before the wedding, 30% booked 3 to 6 months out, and only 15% booked more than 6 months ahead. A staggering 15% of London brides book their hair & makeup artist within a month of their wedding, so late availability does exist in London.
In an ideal world you should have a preview, and allow sufficient time between your preview and your wedding to make last minute adjustments. Remember that your bridal artist may get busy going into the wedding season, so we would advise booking at least 6 months out so you can get your preview booked in well in advance.
In London the average price paid for a hair & makeup package is £537 with half of all brides paying between £350 and £650 for a combined Hair & Makeup booking in the capital. Hair only and makeup only packages are typically less at an average of £337 and £277 respectively based on 2026 booking data. On wedissimo around half of couples (53%) added optional extras to their booking, typically additional bridal party members or trials, at an average of £268 in extras where added.
Trials, or 'previews' as they are often called, allow you to experiment with the style you want on the day. Remember that wedding makeup is typically applied much more thickly than you might apply conventional makeup with the intention it will last the whole day with you looking perfect. That means you want to perfect the style you are looking for, ensure that none of the products used cause any irritation or skin issues, and that you and your makeup artist are aligned on 'the look'.
Artists will either come to you, or request that you come to them, either in a salon setting or at their home address. The preview / trial will act as a consultation, and allow you to tell your makeup artist about your day, the look you are going for, the venue, whether you want to be outside or inside etc. and anything else which might impact your hair & makeup for your big day. It's useful to also discuss photography and videography styles at this stage so your artist can ensure that your look aligns with the overall impression you want to make and have recorded for your day. After the consultation your artist will then provide a preview look to get your feedback, to ensure that you align on a look that they can then replicate on the day itself.
There's no right or wrong here. The most important thing is to check who is actually available on your wedding date and at your venue, and then begin the process of short-listing. Fortunately on wedissimo you can pop in the London postcode of your venue (or the venue name or street address if you don't know the postcode) and your wedding date and then see who is available. We find that most London couples will enquire with 2 - 3 hair and makeup artists. You will want to choose an artist who is experienced, has good reviews and who works with your skin tone. Feel free to check out their profile video to check you like their vibe, and make sure that the images of their finished work aligns with the type of look you are going for. London is hugely diverse and you will often be able to MUAs specialising in Asian and Black skin tones rather than those who simply have some experience with your skin tone.
